What: The outsider company listed above has a different need than my target. Their need is similar in that we both want to promote safe care of animals but they foster out pets to take a burden of their shoulders and let others help them take care of the animals. My target audience wants a loyal and loving pet but may not understand the depth of that decision. This need is where my company fits in.
Who: There could others that have a similar need that are outside the boundary, such as students who are not first time pet owners that still abandon their pets.
Interview summaries: My interviews were with college aged individuals that were interested in getting a pet. The consensus was that they didn’t need an education on how to raise the animal because they all felt they knew about the responsibilities necessary because they had all owned animals before.
In the Boundary
What: Education before making an adoption.
Why: To prevent animal abandonment.
Outside the boundary
Who: Students who are not first time pet owners.
What: To foster out animals with zero education.
Alt expl: Students that aren't first timers know the information yet still make the wrong choice.
Samuel,
ReplyDeleteThe fact that the consensus of college students who didn't think they needed to be educated when raising an pet is a bit surprising to me. This also makes me think that your program would be even more salable to shelters and other animal adoption agencies as a way to implement the program as a mandatory part of the adoption process. Its a good idea and you should see if this is already part of the industry.
Hi Samuel,
ReplyDeleteYour idea is really a fantastic one. It's that abandoning pets is happening at all time. I'm disappointed that people are not aware of the responsibility they have when they decide to adopt a pet. There would be a great number of potential customers in the market as more and more people realize the responsibility they take on their shoulder to adopt a pet. Sometimes people need time to double check if they do want a pet.It's a great business, and I'm looking forward to exploitation of it.