15A Figuring Out Buyer Behavior

Alternative Evaluation

Most of my interviewees If put in the situation of wanting a pet, they would usually pick from one of two services. One: they would adopt a pet from a shelter, or two: get a pet from a pet shop/puppy mill. These two methods satisfy their needs. However it does not give them an education on how to raise a pet. I have found no other similar education program compared to mine.



How/Where do they buy?
My interviewees usually buy at puppy mills, pet stores, and adoption centers in order to see if owning a pet is for them. They just adopt and then return the pet or give it away. Price varies between these options. The most expensive being a puppy mill. I think that my option is much more cost effective, and with no strings attached.




Post Purchase Evaluation

The post purchase feelings usually are two different feelings: 1. Feeling happier than ever that you have a pet. 2: I can’t do this, my schedule is too crazy and I regret the decision. If you are including your pet within your work schedule effectively, then you will think the idea was a good decision. A bad decision would come from not being able to spend time with your new pet. Or the pet is not behaving well with you.



Interviews Summaries
Alexa- said that her decision would consist of looking through shelters and pet shops to find the right price for a pet. She said she would sure she had the time to have a pet before she bought the dog in order to prevent a waste of her time and money by having to return it.
Jess- said that she would look on Facebook to see if any dogs are being given away for free. She did acknowledge that by using facebook, she probably wouldn’t be able to return the animal if it doesn’t go well.
Jacob- said he would prefer a rent a dog service to see if owning a pet is right for him at the moment. However being that there is not pet rental service in Gainesville, he would try fostering a dog.




Conclusion
I would describe this segment as being fairly lenient with what service to use as long as the price is right and is close to them (within the Gainesville area). I feel like my service would stand out amongst competition by giving students access to having a pet with no strings attached.