Idea Napkin No. 2

1.) Who am I: I am Sam Roark I am a junior at UF. Some of my talents include being a good communicator and being an empathetic person to others. I aspire to graduate from UF with at least a 3.5 and be eligible for grad school. My business concept hopefully will fulfill me for years to come. I’m not necessarily looking to be rich, I think doing something that makes me genuinely happy, is far more important to me than money.

2.) What I am offering to customers: I will be providing a service to first-time pet owners, especially college students. It is an educational program that gives students and others the opportunity to experience the responsibility aspect of owning a pet without fully committing. This opportunity will aid in them making the decision to adopt an animal while in school or while working their everyday life.

3.) Who I am offering it to: I am offering this service to any college student that wants to adopt an animal. My prototypical customer would be usually 18-28 years old, could currently be enrolled in a college or university, are first-time pet owners, have the need of wanting to adopt a pet.

4.) Why do they care?: Adopting a pet can be expensive, not only financially, but with your time as well. My service allows you to have a trial run of caring for a pet without the full commitment and at a much lower cost than adopting a pet outright.

5.) What are my core competencies?: We are striving to prevent college students and others from abandoning pets, this can be traumatic for the owner and the pet. This educational program provides students with the unique experience of contributing to the fight against the euthanizing of pets abandoned by owners who were negligent of the time and financial responsibilities of being a pet owner.

I believe all of these elements work together. These elements clearly describe the business plan as being satisfying of the consumer’s needs while accomplishing the moral goal of the business. As a consumer, they will appreciate the experience the service provides them in the long run. Hopefully, this plan will have an impact on the euthanization crisis going on around the country.


Feedback Memo:

Susan from the Humane society HCFL, told me two things I should change about my idea napkin,

1. That I should expand my prototypical customer to 28 years old in order to fit a larger "First-time pet owner" target group.

2. That I should not only offer this service to college students but others, in order to be in more cities than just college towns.

I implemented the above changes into my Idea napkin following her feedback.